by Ryan Rancatore on September 3, 2010
Confession: I’m obsessed with thinking up new and original ideas. Unhealthily obsessed? Maybe. Quite some time ago, a reader here commented that there is “nothing new under the sun”. In other words – people have been on this Earth for a long, long time, and nearly every good idea has already been taken. And she was 99% correct. But that remaining 1%? That 1% is what keeps me up at night. [Click to keep reading…]
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by Ryan Rancatore on September 1, 2010
The term “personal branding” is often the cause of great controversy. Yet to me, it isn’t the actual practice that is off-putting to personal branding critics, it is the name itself! (To be fair, upon first glance it does appear to represent a painful activity nobody wants to endure.)
Given the name of this website, it might seem odd that I would lead the search to find alternate phrases for “personal branding”. But, I am too curious to find the answer to Meg Guiseppi’s question on the topic: “Would the confusion and disdain cease, and the concept be more readily embraced if it had a different name?” [Click to keep reading…]
by Guest on August 18, 2010
This article by Cassie Wallace is a follow-up to Why Undergrads Can’t Ignore Social Media. For more of Cassie’s digital marketing, SEO or social media work, visit her website or say hello on Twitter.
Last time, I discussed why undergrads are lacking strong online social media presences, and why they really can’t keep ignoring it.
As I wrote in the 1st article in this 2-part sequence, expanding your social media usage beyond Facebook stalking allows you to “populate the first page of search results for your name with content you control and establish yourself as someone who “gets” it to potential employers.”
“Okay, that’s great,” you’re thinking. “But what do I do?” [Click to keep reading…]
