Post image for The Secret to Becoming Filthy Rich Overnight

The Secret to Becoming Filthy Rich Overnight

by Ryan Rancatore

Last week, Chris Brogan sent the world into a brief tizzy by revealing his services are worth up to $22,000 per day.  If you are reading this, there is a pretty damn good chance that $22k represents a large chunk of your annual salary.

So, why aren’t you getting offers left and right for a paycheck worthy of armed guards and a Brinks truck?  Let’s go exploring for reasons.

Whether you love him, hate him, or are easily intrigued by unique facial hair, you probably know of Chris Brogan.  He is everywhere.  My Google Reader feed tells me that chrisbrogan.com averages 8.9 posts per week, all free for anyone to read.  In 2008, Chris produced this personal branding e-book, and charged a whopping $0 for it.  The guy sends out this newsletter full of information and charges….you guessed it, nothing.

The result of all this incredible content being pumped out for free?  A lot of folks salivating to take it all in.  48,000 blog subscribers and 126,000 Twitter followers soaking it up 140 characters at a time.  Essentially, Chris has been building brand equity over time, keystroke by keystroke.  Throughout the years, his authority and credibility have grown with every unique idea or person or company helped.

Today, it is easy to recognize Chris’ authority on new media marketing, and realize just how valuable it would be for a company to secure his uninterrupted focus.  Yes, even $22,000-for-a-single-day valuable.  So then…

The secret to becoming filthy rich starting “tomorrow”?

Give great stuff away for free today.  Offer even better stuff tomorrow, for a price.

Chris Brogan isn’t the only one to have perfected this art.  Gary Vaynerchuk’s Wine Library TV is on episode #827, and all 827 are available for less than a penny.  Guy Kawasaki has been giving away advice across platforms for years.  Problogger Darren Rowse essentially teaches a free course on professional blogging that is in session every single day.

But, if you want 1-on-1 time with one of these three for consulting or speaking – you might want to plan an extra trip to the ATM, it’s going to cost a pretty penny.

Now, on to you.  How do you compare?  What are you giving away for free today that will build a powerful (and lucrative) brand for tomorrow?  Are you…

  • Blogging regularly?
  • Making certain your tweets/articles/updates add value to your community?
  • Engaging in conversation?
  • Sharing the work of others as much as you promote your own?
  • Building relationships, not empty follower counts?

What about at work?  The same principles apply at the office too, in an even more concentrated way.  Are you…

Essentially, Chris Brogan’s $22,000 revelation is the world’s most effective case study on the positive effects of a strong personal brand (no, not a contrived brand built just for appearance’s sake, but an authentic brand built organically over time).

Compile every public tweet, blog post, guest article and keynote speech – and imagine that instead, Chris kept all that “valuable” information to himself.  He’d still be the same brilliant dude today.  But, who would know it?  Without established credibility, what company would want to shell out even $22 for his day of work, let alone $22,000?

No, you won’t really become filthy rich overnight because you gave away great insights and added value today.  Building a brand isn’t a sprint, and it isn’t even a marathon – to do it right, you are going to be running a long, long time.  And don’t expect the path to be paved with riches.  But the destination? It just might be.

What about you?  Are you “adding value for free”, or are you “keeping it for me”?  Either way – why?

Photo credit, Rodrigo Amorim and Koka Sexton.

Be Sociable, Share!
  • Pingback: uberVU - social comments

  • http://jakelacaze.com/ Jake LaCaze

    Damn good post, Ryan. I didn't realize that Brogan's time was worth THAT much. Great reminder that we should be looking at the long-term potential rather than short-term gains. Also, a reminder that social media and branding are investments, not get-rich-quick schemes. Thank you for reminding me of things I might not be doing so well.

  • http://personalbranding101.com/ Ryan Rancatore

    Thanks Jake. I see you working, and I can tell you're getting there. I'm
    happy you enjoyed the article.

  • http://marianlibrarian.com Marian Schembari

    I love this post, and I 100% agree with Chris about providing stuff for free. I'm an avid and open hater of the internship, especially for recent grads, but I think that giving lectures at local universities, guest blogging, consulting for friends and friends, etc etc can all be hugely helpful in terms of starting up a business and creating an awesome personal brand. Doing so gets you in front of more people than you might have otherwise, if gives you credibility, experience and references. Anyhoozey, excellent post Ryan, as per usual ;-)

  • http://personalbranding101.com/ Ryan Rancatore

    Marian,

    You are a tough critic and a sharp cookie, so I don't take kudos from you
    lightly. Interesting point about the internships (assuming unpaid). I will
    have to noodle on that a bit myself.

  • http://www.google.com/profiles/caldwdo Doug Caldwell

    If you want it, give it away. anonymous

    YouTube – Free: The Future of a Radical Price Oct 2009 http://bit.ly/a9MYOU

  • http://marianlibrarian.com Marian Schembari

    Okay, so I'm reading over my reply and it's completely and utterly unreadable. What I MEANT to say was that in terms of unpaid internships, I'm totally against working for free. But doing free services – like teaching at a college or consulting for someone in exchange for making a connection – can be hugely helpful.

    Sheesh. It's Friday and totally not my fault I'm inarticulate. Still, you always get my kudos!

  • Pingback: Tim's Strategy - Ideas for Job Search, Career and Life

  • Pingback: Great Give Factor for Branding « mcGyverTV

  • Pingback: The Give FACTOR to Your Branding! « Your Google Food

  • Sergio Santoyo

    I understand about giving first in other to receive, it is not the other way around. What I understand is: by giving info or tips of value, you create presence and followers. But how can this create impact in a level of building expectation for a future restaurant opening?

  • http://personalbranding101.com/ Ryan Rancatore

    Sergio – I'm no restaurant owner, so take this advice with a grain of salt (pun intended). You can apply this same principle in a completely different manner. Maybe a restaurant could give away free appetizers opening week. Or maybe the head chef could offer cooking lessons for free to future patrons in the week before the restaurant opens (sure, some would take the knowledge and cook at home, but most would simply come back to the restaurant more than ever). Or – you could host a weekly “TV show” on YouTube with cooking tips and feature new dishes available in the restaurant – even include/engage frequent customers. Maybe these ideas are good, maybe they are awful…but, you see where I am going with them?

    Best of luck!

  • Pingback: Build Your Personal Brand 7 Personal Branding Tips to Ignore | Brand-Yourself.com Blog

  • Pingback: Personal Branding Lessons | Brand-Yourself.com Blog

  • Pingback: Personal Branding Lessons | Brand-Yourself.com Blog « ANDYWERGEDAL

  • Pingback: 3 Ways to Measure Social Media Success | Brand-Yourself.com Blog

  • Pingback: Brand Yourself - How Foolishness Can Turn Madness Into Glory | Brand-Yourself.com Blog

  • Pingback: How do I become rich overnight? » HowtoBecomeRichQuick.com

  • Droconian_devil13

    Dengu lanjakodaka

  • Brandansmith63

    hw  do u get rich over nigh????

  • Ilaminie72

    My name is Isaac Laminie. It is fascinating what Chris have done over the years. But he had a goal in mind. What a brilliant goal it was. Stucking to our guns or ideas in his case,  must have been difficult sometimes. He helped others and in the process helped himself. Brilliant Chris. You inspire me to be a selfless millionaire one day.

  • http://personalbranding101.com/ Ryan Rancatore

    Glad you enjoyed the article. Best of luck!

  • Achuo Rene mua

    hello my nama is Achuo Rene i am 29 and i wish to become a millionaire over night

  • Pingback: Top 3 Ways To Become an Expert in Your Industry - The Undercover Recruiter

  • Steveunderwood325

    I want to get rich over night

  • sticksone

    My life is about to change as I have invented something that is going to make me a billionaire and I know it will be hard to stay humble and not get caught up in the trappings of the rich.

  • Babcock795

     Remember believe in GOD and great things will happen!  Sticksone, humble will be helping others… You can’t take it with you….. People will be placed in your life to help guild you congradzzzzz!

  • sticksone

    I am already planning on setting up funds to go to all sorts of communties around north america to let underprivledged children play sports for free………………………….

    Subject: [personalbranding101] Re: The Secret to Becoming Filthy Rich Overnight

  • Pingback: 15 (Mostly) Free Ways to Successfully Market Your E-book | Mrinalini Kamath freelance copywriter & marketing strategist

  • http://www.facebook.com/indransh.gupta Indransh Gupta

    Investing in real estate is the easiest and best way to get
    rich. It is really easy to get rich by purchasing and selling properties. You
    can enjoy capital gains if you sell your property after a certain time. It is
    really safe to invest in real estate. You don’t have to think about the economy
    whether performing or not but you will emerge victorious definitely.

    http://financetics.blogspot.in/2012/07/get-rich.html

  • Trustymaurice

    Hi, I would like to know how did get rich quick

  • http://profile.yahoo.com/BAWMTJIRLAUF3KBKPADIS4PXKU Ronn

    Hey,
    Fanshala.com is a new portal using which,you can earn money through your Facebook pages.
    Fanshala enable’s you to earn by simply posting a simple advertisement under your status or post.

    Here is how, All you have to do is to sign up on Fanshala.com and follow these steps:
    Sign up on Fanshala.com
    Follow the instructions given on the site to connect your Facebook page to Fanshala.
    Start posting and earning.
    It is the easiest way to earn a lot of money in a short span of time.

  • Enki Anunnaki PanAssassin
  • greatbrotherhood

    Welcome to the great brotherhood… Are you looking for the world where wealth, fame, connection, business, prosperity, control, influence, good health,children etc will be your watch word? join the great brotherhood today and enjoy all the benefit in it. like recieving $500.000 instantly after been decleared member,you can also earn $250.000 salary every month as a member . and you will be given the chance to choose a home anywhere you wish to live in the world like other brotherhood out there,the sweetest part of it is that you will be opportuned to meet with most famous rich men and women who are the caucus of this most powerful and mighty club.Human sacrifice is not needed. Apply if interested via email greatbrothersilluminati@gmail.com.

  • wole william

    my name is john Join Illuminati order online today, to meet your demand and acquire wealth,power, fame,protection, and good paying job etc. Also get instant sum of 1 million dollars with a free home anywhere you choose to live in the world,$100,000 dollars monthly as a salary. Contact us today if you are interested via:wolewilliam9@gmail.com contact phone number +2348051095232

  • Lord Brahmar

    Hello do you want to be a illuminati to be rich and famous and earny 50,000dollars every mounth Also get instant sum of 500,000 dollars with a free home anywhere you choose to live in the world, then vist this email (lordbrahmarspiritualtemple@gmail.com) or call @ +2348078793935 for assistance

  • http://www.bigideamastermindclass.com/ Frederik Drejfald

    Great post and totally agree.. The more you give away the more you receive…

  • Frank Silver

    Welcome to brotherhood Illuminati where you can become rich famous and popular and your life story we be change totally my name is Mr.Frank Silver I am here to share my testimony on how I join the great brotherhood Illuminati and my life story was change immediately . I was very poor no job and I has no money to even feed and take care of my family I was confuse in life I don’t know what to do I try all my possible best to get money but no one work out for me each day I share tears, I was just looking out my family no money to take care of them until one day I decided to join the great Illuminati , I come across them in the internet I never believe I said let me try I email them at Worldofriches@gmail.com all what they said we happen in my life just started it was like a dream to me they really change my story totally . through the Illuminati I was able to become rich, and have many industry on my own and become famous and popular in my country , today me and my family is living happily and I am the most happiest man here is the opportunity for you to join the Illuminati and become rich and famous in life and be like other people and you life we be change totally.If you are interested in joining the great brotherhood, than Email: worldofriches@gmail.com

  • Maxwell

    Easy way to join the illuminati brotherhood in the world.

    Kindly contact the illuminati online registrations officer in USA through their email now: maxwellojie@hotmail.com and you shall be given an ideal chance to visit the satan and his representative after registrations is completed by you, no sacrifice or human life needed, illuminati brotherhood brings along wealth and famous in life, you have a full access to eridicate poverty away from from your life now. So contact the online registrar at: maxwellojie@hotmail.com

    brotherhood of illuminati

  • ramound

    opportunity to join the illuminati and become rich and famous in life, you can call this number +2348140581311 or email us raumound1988@gmail.com

  • Hazzard Wallace

    Easy way to join the illuminati brotherhood in the world.

    Kindly contact Mr Hazzard Wallace the illuminati online registrations officer in USA through their email now: hazzardwallace@hotmail.com and you shall be given an ideal chance to visit the satan and his representative after registrations is completed by you, no sacrifice or human life needed, illuminati brotherhood brings along wealth and famous in life, you have a full access to eridicate poverty away from from your life now. So contact Mr Hazzard Wallace the online registrar at: hazzardwallace@hotmail

    brotherhood of illuminati

  • madara uchiha

    ive seen many article’s this is different ,but i found another article which is better and im proved http://allthatwebstuff.blogspot.in

  • AGENT MARK

    Do you want to be a member of the great
    brotherhood Illuminati? we are going to
    make you
    rich famous and to be a world known
    star, get a good
    job, to win elections and get into a political
    power we
    are going to enrich you in all your
    endeavours,
    empowerment and you will never loose any
    case in
    court or were ever, you will have powers to
    control
    people in high places email us now at
    illuminati277@gmail.com. OR Call +2347050485554 , +2347069492065

  • Lara Smith

    Are you Intern, Scholar, Leader, or Person with notable/celebrated Talent or Resources? Do you want to have fame and wealth join the GREAT ILLUMINATI today by contact illuminatifamousworld@outlook.com or quickly call +2348132176549

    Waiting for your urgent response.

  • smith

    Do
    you desire wealth, riches, fame, spot light, powers. unlock your destiny by
    joining the illuminati order today ,and earn $250,000 for member loyalty and
    $1,000,000 for championing the course of destiny. Interested persons should
    contact our agent with the following details: illuminatifame803@gmail.com

  • Micheal

    Welcome to brotherhood Illuminati where you can become rich famous and popular and your life story we be change totally my name is MR.JOHN MARK I am here to share my testimony on how I join the great brotherhood Illuminati and my life story was change immediately . I was very poor no job and I has no money to even feed and take care of my family I was confuse in life I don’t know what to do I try all my possible best to get money but no one work out for me each day I share tears, I was just looking out my family no money to take care of them until one day I decided to join the great Illuminati , I come across them in the internet I never believe I said let me try I email them at clasickingdom@gmail.com all what they said we happen in my life just started it was like a dream to me they really change my story totally . through the Illuminati I was able to become rich, and have many industry on my own and become famous and popular in my country , today me and my family is living happily and I am the most happiest man here is the opportunity for you to join the Illuminati and become rich and famous in life and be like other people and you life we be change totally.If you are interested in joining the great brotherhood Illuminati.then his contact+2348163981042 and email: Clasickingdom@gmail.com

Previous post:

Next post: