About PB 101
Personal Branding Philosophy
The personal branding motto of this blog is simple: “Be You, Share You.” I believe that these four simple words have a lot of meaning packed into them. The motto is only 4 words long, yet the word “you” appears twice – this is not by accident. If you only take one thing away from this blog, remember this:
Your personal brand is yours, and only yours. In building your personal brand, you answer to no one but yourself.
And this is a great thing! How empowering to be the President, CEO, CFO, and Marketing Director all at once.
I also chose the word “share” very carefully. Sharing your knowledge, opinions, and skill set with others is a great way to build your personal brand without “promoting” yourself too aggressively. By helping others and sharing your best qualities in the process, you are indirectly selling yourself as a valuable resource.
This process leads to the ultimate success in personal branding goal – creating a personal brand that truly represents you, and one that other people or companies simply cannot live without.
Photo credit, suvodeb.