About PB 101

Personal Branding Philosophy

The personal branding motto of this blog is simple: “Be You, Share You.” I believe that these four simple words have a lot of meaning packed into them.  The motto is only 4 words long, yet the word “you” appears twice – this is not by accident.  If you only take one thing away from this blog, remember this:

Your personal brand is yours, and only yours.  In building your personal brand, you answer to no one but yourself.

And this is a great thing!  How empowering to be the President, CEO, CFO, and Marketing Director all at once.

I also chose the word “share” very carefully.  Sharing your knowledge, opinions, and skill set with others is a great way to build your personal brand without “promoting” yourself too aggressively.  By helping others and sharing your best qualities in the process, you are indirectly selling yourself as a valuable resource.

This process leads to the ultimate success in personal branding goal – creating a personal brand that truly represents you, and one that other people or companies simply cannot live without.

Photo credit, suvodeb.

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