Comments on: Personal Branding: 2000 Years Old, More Important Than Ever Before

By: Ryan Rancatore

Ryan Rancatore — Tue, 25 May 2010 09:08:12 +0000

Melissa,

Your last point is a fantastic one – lends support to why employers should
seek employees with strong personal brands (rather than shun them out of
fear).

By: Jake LaCaze

Jake LaCaze — Mon, 24 May 2010 23:37:06 +0000

@Melissa — Wow, I wish I'd had your insight before I wrote this post. Your comment makes a great amendment. I didn't really think about the easy access of social media being another reason to build your brand, or at least not to the extent of the point you made.

@Mohammed — Thanks for the kudos and the retweet!

And thanks to everyone else who shared this post and connected with me on Twitter. You helped to make this guest post a pleasant experience. And Ryan did too, of course. ;)

By: Melissa

Melissa — Mon, 24 May 2010 10:18:21 +0000

The reason why personal branding is so relevant is not so much what it is, but how it's carried out. Social media has been a complete game-changer, allowing everyday citizens access to tools for getting their name out there and building up their reputations for the world to see.

As you said: “personal branding requires you to take a more active approach.” With how easy it is to use these tools, their implementation and continued use is not optional. Along with the expectations for a presence that's fresh and up-to-date, letting it languish actually speaks volumes about a person's ability (or lack thereof) to commit long-term to a project. If someone pays so little attention to their own personal brand, something that they should be so invested in maintaining, what does that say about the quality they would bring to other work?

By: Mohammed Al-Taee, PMP

Mohammed Al-Taee, PMP — Fri, 21 May 2010 20:27:12 +0000

“personal branding requires you to take a more active approach.”

Good Point Jake!

By: Tweets that mention Personal Branding: 2000 Years Old, More Important Than Ever Before — Personal Branding 101 -- Topsy.com

Fri, 21 May 2010 15:25:32 +0000

[...] This post was mentioned on Twitter by Ryan Rancatore, Jake LaCaze, Tim Tyrell-Smith, Personal Branding UK, Jake LaCaze and others. Jake LaCaze said: RT @RyanRancatore: Personal Branding: 2000 Years Old, More Important Than Ever Before http://bit.ly/bsb8HO [Guest article by @jakelacaze ... [...]