Comments on: Why Tiger Woods’ Personal Brand is Stronger Than Ever Before

By: Ryan Rancatore

Ryan Rancatore — Mon, 12 Apr 2010 09:05:01 +0000

Thank you Melissa – you've quite succinctly summed up a few points I could
not. Looking forward to your FULL take on the matter, coming soon….

By: Melissa

Melissa — Mon, 12 Apr 2010 05:28:26 +0000

Your definition of a “strong personal brand” suggests that Tiger Woods brand is stronger because it is more congruent with his authentic self. Under that premise, I can't disagree with you. To me, however, the phrase “strong personal brand” tends to signify something positive (which is clearly not what we are talking about here).

You say “Don’t waste your time trying to build a personal brand built on lies and shrouded in secrecy.” I also agree with that, but instead of folks just “letting it all hang out,” I think it's worth the time to analyze the effectiveness of their brand in facilitating their achievement of their goals. If who they are does not help them get where they want to be, maybe it would be a good idea to see what permanent changes could be made. Don't pretend to change — make it real and lasting.

By: Ryan Rancatore

Ryan Rancatore — Thu, 08 Apr 2010 03:24:46 +0000

Isao – I guess my main point here is that a “strong” personal brand is one
that accurately tells someone's full story. If that story reveals someone
is a jerk…that doesn't mean their personal brand is weak, it just means
they are TRULY a jerk!

(P.S. Very funny…”Just Do It”…)

I appreciate your thoughts…keep 'em coming!

By: Isao

Isao — Thu, 08 Apr 2010 03:08:04 +0000

Ryan I had to check if it was still April 1st. Well I agree that his reputation (as a stud, maybe) is stronger but I am not sure that he did so by “simply closely matching his public image with his actual characteristics.”
…But here I thought for a moment and every piece of his action after the scoop actually follows that mantra (he previously definitely followed “Just Do It.”). So yes, maybe. It is impossible to hate him, after all.

By: Mohammed Al-Taee

Mohammed Al-Taee — Wed, 07 Apr 2010 22:15:22 +0000

Can we agree on this…Tiger's current brand is more accurate than it was before, and it is less admired, less
respected, and less lucrative.

Agree :)

By: Ryan Rancatore

Ryan Rancatore — Wed, 07 Apr 2010 21:52:38 +0000

Thanks for sharing a few other relevant examples, Mohammed – you always have
a way of adding to the conversation. Can we agree on this…Tiger's current
brand is more accurate than it was before, and it is less admired, less
respected, and less lucrative.

But “stronger”? Does stronger mean more accurate, more effective, or a
combo of both? In my opinion, Tiger's brand today is a stronger reflection
of him…it just so happens that the reflection is a negative one.

By: Mohammed Al-Taee

Mohammed Al-Taee — Wed, 07 Apr 2010 21:34:22 +0000

I don't think its stronger. The same for Agassi and http://altaeeblog.com/how-thierry-henry-tainted...

Yes, he admit that and that's good but not sure if its stronger.

By: David Csonka

David Csonka — Wed, 07 Apr 2010 20:26:05 +0000

Apparently, he is expected to be playing as strongly as he ever has before as well. I wonder if having the truth about his “brand” out in the open, has lifted a great weight from his shoulders and has helped him to refocus on his game.